The Jeweler’s Blog

Jewelry and photography-focused content to empower your business.

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Are You Looking for a Jewelry Description Generator Tool?
Have you already read our tips on how to write a jewelry product description but...
5 Holiday Jewelry Trends That Will Turn Heads This Season
Have you been preparing for the biggest holiday shopping season since the pandem...
Let’s Discuss the Elephant in the Room: Lab-Grown Diamonds
Jewelers, do you feel the industry shaking? No? Not yet? They say, diamonds...
Kaleidoscopic Opal: Australia’s Official National Gemstone
Opal, one of the two birthstones for October and is associated with the 14th wed...
Marketing to Millennials: How to Sell Jewelry to This Group
It seems like jewelers are led to believe that marketing to millennials or selli...
Consumer Trends Jewelers Should Look Out for Post-COVID 19
Benjamin Franklin once said, 'by failing to prepare, you are preparing to fail.'...
Photo Retouching Steps to Improve Your Jewelry Photography
Photo retouching is a crucial aspect of your business, especially since today’s...
What is Rubellite Tourmaline, the Stone of Perfected Heart?
In this installment of the Gemstone Photography Series, we'll talk about the rou...
5 Key Features to Look for in a Virtual Trade Show Platform
Can a virtual trade show platform replace an in-person event? With sanitation...
5 Tips for Becoming a Sustainable and Ethical Jewelry Brand
What exactly is an ethical jewelry brand? Your jewelry consumers are paying a...
What Makes an Email List Important for Your Jewelry Business
How do you build an email list for your jewelry business and does it still work?...
What’s the Best Way to Photograph Jewelry? (Part 2)
Welcome to PART 2 of Mannequins vs. Models: What’s the Best Way to Photograph Je...
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