Table of Contents
- How to Prepare Your Jewelry E-Commerce Store for the Holiday Traffic
- 1. Create a timeline and start your holiday promotions early
- 2. Check and update your jewelry website
- 3. Leverage an omnichannel customer shopping experience
- 4. Offer diverse payment schemes
- 5. Make the online shopping process effortless
- How are you preparing your jewelry e-commerce store for the holiday?
As predicted, holiday shopping this year will start earlier than normal. With the economic downturn dictating consumers’ holiday shopping behavior, many are seeking money-saving strategies while others are totally slashing holiday and shopping spending. However, it’s not all gloom and doom, especially if you know how to adjust your marketing strategies according to the shift in consumer buying behavior. In this article, we’ll tell you how to prepare your jewelry e-commerce store for the holiday to find your own silver lining in the current adversity. Read on!
How to Prepare Your Jewelry E-Commerce Store for the Holiday Traffic
1. Create a timeline and start your holiday promotions early
An early jump in the year-end holiday shopping was predicted in the last quarter of this year. Inflation has driven this trend with many shoppers growing overly concerned about the price of gift items. Consumers believed that the prices of goods will increase as the holiday nears; thus, their early preparation.
By now, you should have already created a holiday marketing timeline to match your customers’ early preparation. This timeline enables you to have an overview of all the marketing activities you have planned. Have at least 2 to 3 weeks of promotional activities before the holiday to give your team more time to prepare the campaigns, take photos, and shoot videos.
The timeline will also allow you to assess the holiday needs of your jewelry store. For instance, do you need an additional staff to handle and manage your online presence and answer queries across all channels? Do you see your traffic double daily? Is your inventory enough to meet your projected demand?
2. Check and update your jewelry website
Overhauling your website goes beyond simply updating your shipping policy, return and refunds, or terms and conditions. You must also consider a user-friendly web design, easy navigation, and an organized product category page.
3. Leverage an omnichannel customer shopping experience
Omnichannel is a multi-channel approach that provides customers with a seamless shopping experience may it be online or offline, on desktop or mobile, and at times, happening in both places in a cohesive and integrated way. For instance, your customers may place an order online and pick up the item at the store. They may also visit your store to try on the item but later on decide to buy the product on your online store through their mobile.
An omnichannel experience can also happen across all social media platforms. For instance, a customer may have seen your jewelry ad on Instagram and later on, contact you via Facebook Messenger to talk to your customer service team about the offer.
Needless to say, an omnichannel customer shopping experience occurs through multiple channels and requires you to be able to serve your customers wherever and however they shop.
4. Offer diverse payment schemes
If you’ve noticed the frequent appearance of Buy Now, Pay Later (BNPL) on various online shopping platforms, it’s because this short-term financing has grown rapidly especially during the pandemic when consumers were seeking more flexibility in paying for goods and services.
A close alternative to credit cards, BNPL differs in a way that’s more attractive for consumers as it offers a no-strings-attached arrangement. It’s convenient and accessible.
If you’re gearing up for the holiday shopping frenzy, consider offering various financing options to take advantage of the demand. But don’t limit yourself to BNPL. Other payment methods to look at include payment by app and bill pay split, among many others.
As more and more customers shift away from traditional payment methods, it would be advantageous for you to use contactless, digital payments to encourage consumers to shop more without hesitation.
5. Make the online shopping process effortless
The holiday season is already stressful enough, don’t add to the nightmare.
Put yourself in your customer’s shoes and think about how you would want to be served when online shopping. You would surely come up with a long list of demands but primarily include the most important ones.
- Clear and easy communication
Your omnichannel presence requires that you’re accessible across many platforms online. As such, respond to customers’ queries appropriately, diligently, and promptly. Assign a person who will attend to online questions so as not to overlook important feedback. Additionally, open all lines of communication. If your customer requests a callback at a certain timeframe, be there on time. If they request an email, make sure to send the email.
Communicate with them wherever and however they’re comfortable communicating.
- Fast shipping
Although shipping delays are out of your control, especially during a hectic season, at least come up with different shipping methods to allow customers the option to receive their order the way they prefer. There are several shipping methods you might want to consider, as shown below.
- Curbside pickup or click and collect
- Overnight shipping
- Expedited shipping
- Next-day delivery
- Same day delivery
- Join an access point network that would allow your customers to pick up their parcel at the nearest pickup point
How are you preparing your jewelry e-commerce store for the holiday?
The world is reopening after two years of the pandemic, so don’t let the holiday sales pass by without taking your share.
What other preparations have you made? Let us know in the comment section below!