The story behind our story.
Coming from a lineage of successful jewellers, PicUp Media was founded by a team of e-commerce professionals at Harmony Eternity International Groups. Having tried perfecting photography setups whilst trying to keep costs and budgets in place, the team invested in professional cameras, lighting kits, self-made light boxes, and other useful photography tools.
Our team advocates stellar product images at minimal costs. However, producing jewellery images that speak louder than words remained a mystery. Despite the existence of advanced photography tools in the market, capturing and retouching jewellery images still remained a mystery.
Struck by this realisation and overwhelmed by the growing power of visual engagement, the team invested time and efforts into perfecting retouching on jewellery products. The hard work got noticed. After bringing life into more than 1,000,000+ lacklustre images, companies from all over the world began approaching us about our images. Since then, the team has started to grow with experts and staff based in Sydney, Hong Kong, Phillipines and India.
The journey didn’t stop there.
It was time to streamline the photography process and create more consistency in the images we were being sent. After working with over 2000+ jewellers, we quickly learnt about the inconsistencies in their photography processes.
Capturing images of jewellery was just too difficult, regardless of what equipment or setup the jewellers were using. We soon realised capturing jewellery is more dependant on the lighting than the camera itself. Our team went to work for a year and created the perfect lighting environment for jewellery
We called it GemLightbox.