Hi, we’re Picup Media. We’re here to help jewelers supercharge their sales.

Our hardware and AI-powered software solutions help you capture your jewelry perfectly, every, single time. Jewelry is notoriously difficult to capture effectively, but we make it easy. Try it for yourself - and watch your sales soar.

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Trusted by over 20,0000+ jewelers globally

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4.7
534 reviews
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4.9
53 reviews
4.9
1,658 reviews

What does Picup Media do?

We support over 20,000+ jewelers globally to sell their jewelry online. We make things easy by removing the need for any photography set-up, saving you valuable time and capturing studio-quality photos in just one click. Our revolutionary AI-powered all-in-one system handles everything from catalogue integration to modelling and jewelry descriptions. It’s really everything you need, in one powerful package.

Our Story

Born in South Africa to jeweler parents, William was immersed into the jewelry industry at a young age, giving him firsthand insight to the specific challenges in the industry. Inherently curious, he began asking himself why jewelers didn’t sell more jewelry online. It was evident that jewelry photography was difficult, time-consuming, and expensive. And with that spirit of curiosity and determination – the Picup Media journey began. Today, Picup Media provides a full suite of hardware and software solutions that supports over 20,000+ jewelers globally. We believe in a digital jewelry world. We’re committed to creating a future where jewelers are equipped with powerful, effective, and easy-to use tools to supercharge their sales and reach new heights of success.
The GemLightbox Pro with the smartphone holder and a tweezer
The GemLightbox Pro with the smartphone holder and a tweezer
A pear-shaped diamond ring with halo setting and diamond-accented split side

2014

Our journey began as a graphic design studio

The front view of GemLightbox

2016

The Birth of GemLightbox - the World's first smartphone jewelry lightbox

Picup Media icon

2017

We created our own app

The GemLightbox Eclipse and turntable for white background and black background jewelry photography

2018

We invented the worlds first smartphone jewelry turntable

The GemLightbox Aerial for taking photos and videos of necklaces

2019

We invented the worlds first smartphone dangling turntable and called it GemLightbox Aerial

The top-front view of GemLightbox Macro

2020

We invented the world’s first smartphone loose stone photo box and called it GemLightbox Macro

The front view of GemLoupe

2021

Covid hit and we invented a portable smartphone gadget to allow businesses to capture jewelry in lockdowns - we called it GemLoupe

The GemLightbox Pro with a diamond ring on a black background viewed through a a smartphone screen

2022

GemLightbox Pro Launch! Bigger, Faster and Pro features

photo retouching icons

2023

GemHub Studio - allowing jewelers to leverage cloud to operate more efficiently

The GemCam for gemstone and jewelry photography

2024

GemCam

We’re committed to make selling jewelry

easier than ever for you.

Our powerful packages are tailored to supercharge your sales, regardless of your jewelry business size.

Best seller
GemLightbox Pro with GemCam and Eclipse for black background jewelry photography

GemLightbox Elite Kit

$5,696Supercharge your sales with our ultimate AI and imaging kit
Limited Stock Available
The front view of GemCam

GemCam AI Powered

$2,897The world's first camera engineered specifically for jewelers.
Front view of GemLightbox Pro

GemLightbox AI Powered

$3,697The perfect AI lighting studio to capture every piece of jewelry.

Ready to transform your browsers into buyers?

Join thousands of digital jewelers. It’s a no-brainer.

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Call or WhatsApp Us: +1 (646) 666-7737[email protected]
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