The Importance of Jewelry Photography in eCommerce
According to the 2017 Global Online Consumer Report, retailers who are looking to drive sales online must learn to present their products strategically to convince shoppers. Specifically, this call pertains to those products that shoppers are less willing to purchase sight unseen. One of these strategies, as the report outlines, is the inclusion of high-quality, detailed photographs. It’s even better if the photographs enable a 360-product view and have a zoom capability.
In fact, one of the reasons shoppers forego shopping online is the lack of touch. Fifty -six percent of 18,430 shoppers had expressed a desire to see and touch the product before making a purchase. However, this doesn’t mean that an online presence isn’t significant in jewelry selling. It’s true that shoppers still desire in-store experience, but two-thirds of the surveyed shoppers research online before purchasing in store. Needless to say, if your jewelry pictures look lackluster so are your opportunities to sell as thousands of potential shoppers may have seen your products online but are less likely to make connections with your amateurish jewelry pictures.
In this post, we’re going to show you how the GemLightbox responded to the jewelry industry challenge and the ways GemLightbox clients have benefited from it.
GemLightbox is a plug-and-play, revolutionary photography equipment specifically designed for jewelers like you. It’s the simplest jewelry photography approach that allows you to take beautiful jewelry pictures with just one click using your smartphone device.
Why Choose the GemLightbox?
We at PicUp Media believe that jewelry photography requires more than a one-size-fits-all jewelry solution because unlike other products, jewelry pieces are highly reflective and mostly small making it tricky to photograph at times, especially if you’re not a professional photographer. Additionally, colored gemstones need a proper lighting environment to ensure that you capture its true colors. GemLightbox solves all these and more.
#1. No training required
Click the image below to watch and listen to what our client has to say about their experience using the GemLightbox.
That’s right! Who needs training when all you have to do is click and capture. It was also designed with a proper lighting environment in mind. You can be assured that your jewelry piece gets the perfect lighting wherever it’s placed inside the GemLightbox.
#2. It saves time and money
Imagine how many jewelry pictures you can take in 30 minutes, one hour, 15 minutes. The GemLightbox is compatible with any smartphone devices and DSLR, so you can capture numerous product photos any way you want without compromising quality. No pricey grand studio setup required.
Further, our research shows that you only need three images a day to dominate social media. That’s 1,000 images per year with each photo appearing to be costing $0.80 only using the GemLightbox. That’s a negligible amount of investment considering that your jewelry pictures are your online sales force that works for you even when you’re sleeping.
#3. It’s multipurpose
The GemLightbox works to meet your different sales and marketing goals. It’s usable whether you need jewelry pictures for eCommerce, internal communication, social media, or catalog.
#4. Perfect for all types of jewelry
Whether you’re photographing diamonds, colored gemstones, pearls, gold, or silver among many others, it got you covered!
An Australian Jeweler Increases its Social Media Engagement by 1000% Using the GemLightbox
L. G. Humphries & Sons is an Australian jewelry business of three generations. It was established in 1939 and has since made a name in the jewelry industry. The shop is located on the busy street of Castlereagh near David Jones. Its products range from diamond rings, pendants, ornaments, expensive watches, and antique jewelry pieces.
The GemLightbox is a real solution to the business since most of its antique pieces get picked up within hours of uploading onto Facebook, it’s important for them to take photos of those pieces quickly and beautifully both for selling and internal documentation purposes. In addition, the quality of the photos had improved significantly that it becomes evident in its social media engagement. Check out the before and after social media photos of the business below. The social media engagement has increased by a tremendous 1000%.
Before Using the GemLightbox
After Using the GemLightbox
Want to capture 360 Jewelry Videos?
The Gemlightbox is equipped with a turntable to let you capture 360 jewelry videos. A 360-degree view makes your product presentation interactive and engaging. Check out below some of the 360 jewelry videos captured using the GemLightbox and a smartphone.
Learn more about the GemLightbox!
The GemLightbox frequently attends jewelry exhibits like the recently concluded HKTDC Hong Kong International Jewellery Show, The Malaysia International Jewellery Festival, and the International Jeweller Fair in Sydney, Australia. Catch us do a live demonstration of the GemLightbox if you’re in the area during any of the exhibits announced on our social media account and get a glimpse of jewelry pieces photographed using the GemLightbox. Alternatively, you can contact us for one-to-one consultations and inquiries.
It’s time to level up your jewelry photography approach!