A jewelry Photoshoot is essential if you own a jewelry business because ultimately, to make your customers visit your store and look at the jewelry products, you will have to entice them with high-quality photos and videos that bring out the intricate details of your product. Jewelry photoshoot has even more significance. Every survey or market research has established that the e-commerce site with high-quality pictures and videos attracts more traffic than those that don’t. This is understandable because other than user reviews and product specifications, photos and videos are the only available information to the customer to make an informed buying decision. Hence, a good photo or video of your jewelry product will provide your customers with more information, and this could increase your sales conversion.
360 product photography is a phenomenon that is also gaining a lot of popularity these days. It goes a step further than still photography and provides customers with a 360-degree view of the product. This gives the customers a more realistic feel and experience of your jewelry product. 360 product photography is a proven method to improve your sales conversions and customer satisfaction.
How does a jewelry photoshoot work?
Jewelry Photoshoot is a complicated process. It is usually done by studios that offer jewelry photography services. Professional photographers use huge bulbs and lamps for artificial lighting and expensive DSLRs that can capture stunning photos. If a jewelry product such as a necklace receives too much light, then images will have ugly bright spots. On the other hand, if there is less light, then the colors do not appear vibrant, and images appear dull. Hence, jewelry photographers use reflector panels that have to be placed at the right angle so that the optimal amount of lighting falls on the jewelry piece and the resulting photos and videos appear stunning.
Usually, in a jewelry photoshoot, there is more than one source of light for this purpose that is placed at different angles to bring out the beauty of the product. Light tents are also used to avoid surface reflections on gemstones. Camera settings, such as ISO, aperture, etc., have to be changed to get the perfect shot. A tripod or a camera stand is also required so that camera doesn’t move even a little and pictures don’t appear blurry. A particular technique that works for one jewelry product might not work well with others. For example, some rings might require backlighting, necklaces might need side lighting, and if there are any precious stones, then an additional light source is required for the sparkling effect.
Can jewelry photoshoot be done at home?
I have already said that jewelry photoshoot is complicated and is usually done in studios. But that does not mean that it cannot be done in a home. With Picup Media’s jewelry light box, anyone can shoot studio-quality photos and videos. The lightbox comes pre-installed with lights at all the right positions so that you don’t have to waste your time adjusting anything. It also has an additional light for a sparkling effect that can be switched on or off based on the requirement. It is also closed on all sides to avoid any surface reflections. It has two openings that allow you to get photos and videos from either the top and front angles. The lightbox also comes with a reflector panel that has to be attached at the front so that an adequate light falls on the jewelry product.
Picup Media’s jewelry lightbox also allows you to take 360 product photography. You can get the 360 product photography turntable from Picup Media to shoot some amazing studio-quality 360 product photos. Just place the product on the turntable and let it rotate. Get yourself a remote shutter release for your camera, and you are good to go.
If you do not have a DSLR, you can download the 360 product photography app on your smartphone. The app is available on both android and iOS. The lightbox also comes with a smartphone stand. Install the app, adjust a few settings, place it on the smartphone stand, and get studio-quality photos and videos.
What is the best lighting for a jewelry photoshoot?
For jewelry photoshoot, natural lighting is the best. But there are many problems with it which makes it practically difficult. For example, you always have to schedule based on the weather or carry out the jewelry photoshoot at a specific time for better images. Therefore, studio lighting is generally preferred when it comes to jewelry lighting. Studio lighting is also the best for jewelry product photography, but the problem with studio lighting is that it can be costly. Professional studios charge thousands of dollars per day for a photoshoot. And every time you had to add a new product to your portfolio, you would have to spend thousands of dollars. Sounds inconvenient. So, purchase a jewelry photography light box from Picup Media and shoot stunning studio-quality images and videos. Picup Media offers truly affordable lightboxes for your jewelry photoshoot. Visit Picup Media now for more information.
If you want to enhance the quality of your pictures further, you can make use of our photo retouching service. We have a team of experts who can remove fingerprints, scratches or dirt, etc. We can also change the background and crop the image so that the customer's focus lies only on the jewelry product. We also offer additional services such as hallmarking etc. With a customer base of over 8,000 jewelers and staff in Sydney, Hong Kong, Philippines, and India, we offer creative and innovative solutions to offer you a smooth and trouble-free jewelry photography experience.