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How to Take 360 Jewelry Videos for Etsy with GemLightbox

How to take 360 jewelry videos for Etsy with GemLightbox
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In case you haven’t noticed, you can now include product videos to your Etsy product listings. So, stick with us, and we’ll show you how to take 360 jewelry videos in one click using just your smartphone and the GemLightbox.

From beta test in June 2020 to official launch in December, Etsy has officially made listing videos visible to shoppers. As Etsy mentioned, product videos clarify and inspire, which help you appeal more to the shoppers. Indeed, product videos contextualize your products. It aids potential buyers to envision how those products could play a role in their lives and guard them against risks. Like images, videos provide an increased transparency that establishes shoppers’ trust and confidence.

Research suggested a 5 to 40% increase in sales for businesses that adopted the 360 product videos in the last ten years. This isn’t surprising at all, given that 360 product photography and videos peaked over 15 years ago. Further, shoppers are 144% more likely to buy a product after watching a video than other types of content.

There’s no denying those figures. Even Etsy saw that. 360 jewelry videos offer you more advantages that can truly transform your sales and your shoppers’ experience.

If you’re on-board, let’s get this started!

How to be an Attention Hacker Through Jewelry Videos (Part 1)

How to Take 360 Jewelry Videos for Etsy with GemLightbox

Nothing fancy-schmancy. Here are the tools we used for this tutorial.

Step 1. Turn on the GemLightbox and remove the front reflector cover.

Turn on the GemLightbox and remove the reflector cover

First, power up the GemLightbox and remove the front reflector cover. For this tutorial, the turntable is already placed inside. You can watch the complete GemLightbox turntable setup here.

Step 2. Place your jewelry inside the GemLightbox.

Place the jewelry inside the GemLightbox

Next, place the jewelry inside the GemLightbox. Ensure that the jewelry is centered so that it stays in place when the turntable rotates.

For this tutorial, we captured 360 jewelry videos of an opal bangle, an opal pendant, and a pair of earrings from the Etsy shop, Sirocca Jewellery.

Take note that instead of using the standard GemLightbox turntable, we used the GemLightbox Aerial for shooting the pendant and earrings. Aerial enables you to capture 360 jewelry videos and photos of long pieces of jewelry, like necklaces and dangle earrings, in style.

You can watch the complete GemLightbox Aerial setup here.

Use Aerial to capture 360 jewelry videos of pendants and necklaces
Use Aerial to capture 360 jewelry videos of dangle earrings, pendants and necklaces

As you can see, the GemLightbox, turntable, and aerial set comes with appropriate necklace and earring holders that allow you to show your jewelry from all angles.

How to Photograph a Necklace with GemLightbox Aerial

Step 3. Position your smartphone and open the GemLightbox app.

Open the GemLightbox App and connect to Bluetooth

Then, put back the front reflector cover and position your smartphone in front. On your smartphone, open the GemLightbox app and connect via Bluetooth.

The GemLightbox app is available to download on both the iOS App Store and the Google Play Store. It optimizes your smartphone camera settings for jewelry and diamond photography so that you can capture amazing 360 jewelry videos every single time.

From the app, go to video mode and adjust the settings. Don’t forget to zoom in or out, tap to focus, and adjust the brightness level, if necessary.

Step 4. Click to capture and save!

Capture and save

Finally, click to capture and remember to hit ‘save’ to save the video to the app gallery. From the gallery, select the videos you recorded and save them to your phone gallery so you can easily upload them to your Etsy store.

How to Add Jewelry Videos to Etsy Listing

Check out the final look below.

How to take 360 jewelry videos for Etsy - Opal bangle
Opal bangle by Sirocca Jewellery, available here.
360 video of an opal pendant for Etsy
Midnight Dream Leaf Pendant by Sirocca Jewellery, buy it here.
Silver rod earrings with accent
Silver rod earrings with accent by Sirocca Jewellery, available here.

You’ll notice how 360 jewelry videos easily communicate the product details to the shoppers. As the jewelry pieces rotate, your shoppers get to see the design and texture from all angles.

Watch the complete tutorial below and see how our Sales Associate, Marius, uploaded the videos to the Etsy Store.

8 Tips and Best Practices for Shooting Jewelry Videos

Have you tried 360 jewelry videos on Etsy yet?

How do you take 360 jewelry videos for Etsy? What equipment do you use? Let us know in the comment section below!

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