As a continuation of our last how-to-guide on How to Sell Fine Jewelry on Amazon, we’ll go one step further to explain how to create 360 jewelry videos on Amazon. Read through to find out!
We mentioned in our previous post titled, How to Sell Fine Jewelry on Amazon, that not everyone is allowed to sell fine jewelry on the e-commerce platform. Amazon has very stringent requirements so that there are only high-quality sellers on their platform. As a recap, here are some of the requirements you must meet:
- You must be on a Professional Selling Plan
- You need at least 12 months selling experience and you must have an annual turnover of at least $50,000
- You must have an existing brick-and-mortar store with an annual revenue of $50,000
- Your account health is in good health. This means that you must have a defection rate of less than 1%, cancellations rate of less than 2.5%, and late shipments of less than 4%. Your application will be rejected if you exceed these numbers. You account metrics can be checked by going to “Performance” then “Account Health”.
Once you have met the seller requirements, you must now meet the general requirements and comply with Amazon’s product quality requirements.
Recording your 360-degree jewelry videos
This step would normally be the most challenging step for many jewelers. Jewelry videography, let alone jewelry photography, is extremely challenging. Jewelry is highly reflective and small in nature. Gemstones in jewelry also interact differently under different lighting conditions. Therefore the photographer must not only be skilled in their ability to manipulate light to bring a piece of jewelry to life, but they must also understand jewelry and gemstones as well. It is incredibly niche with very few people being able to master it. It’s also why many photographers charge huge sums for jewelry product shots.
The recent launch for GemLightbox by Picup Media has made jewelry photography much more accessible to jewelers. The lighting aspect has been completely perfected inside of GemLightbox so that the metals appear shiny, blind facets appear and gemstones retain their true color. Now using your smartphone, you can capture studio quality images in a matter of seconds.
1 year after the launch of GemLightbox, Picup Media released the GemLightbox Turntable. Continuing on their goal of creating a digital jewelry world, the GemLightbox Turntable allows anyone with a smartphone to capture perfect 360-degree jewelry videos.
Simply insert the GemLightbox Turntable into an existing GemLightbox, and connect the power cord. The GemLightbox Turntable is then controlled wirelessly by the GemLightbox application, which is completely free to download from the App Store or Google Play.
Users can control speed, focal points and adjust brightness before capturing a perfect 360-degree jewelry video on a white background. Watch the video below to see the GemLightbox Turntable in action.
Uploading your 360-degree jewelry product video
Listing Details Page: Firstly you must be an Amazon Vendor, and not just an Amazon seller to upload videos onto the listing details page. The differences between these two are detailed in this article here and can be summarised in the image below.
This method actually requires you to login into Amazon’s vendor central and lodge a support ticket to Amazon. In the support ticket, change the case title to “Upload Video”, include the link to the video just to the right of “Video link (required)” and include the Amazon ASINs underneath “Target ASINs (required)”. There should only be one ASINs per line.
As for the video, it must follow the requirements:
- Must be in mpeg, move, wmv, or flv format
- Under 499 Mb in size
- At least 720 pixels wide
- Bitrate must be 872 kbps or higher
- Aspect ratio should be 4:3 or 16:9
- Uploaded to a file sharing site like wetransfer.com
- Not contain any watermarks
Once submitted, the video will be added by Amazon in the next 24-72 hours. Amazon will not notify you when they upload the video so you must check yourself. Once added by Amazon to the listings details page, your video should appear alongside the existing product images.
Video Shorts: You can include videos appear above the Customer Reviews section and are highly visible to customers who want to find out more about your products. You can upload several videos in this section for a single ASIN.
Videos in Storefronts: Amazon allows sellers to list videos about their products in the Storefronts Section. Curious shoppers can find out more about your brand and the products you sell here.
Uploading videos to Amazon aren’t as simple as on your website, however, we can expect video content to really take off in the next few years. We are certain Amazon and other marketplaces will create processes to accommodate for an enhanced shopping experience through 360 product videos.