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Have you been preparing for the biggest holiday shopping season since the pandemic?
Not even the rise of the Delta variant cases could damper the holiday spirit, so it seems. KPMG expects the U.S holiday sales to be 7% higher than last year’s while Mastercard SpendingPulse expects in-store U.S sales (excluding auto and gas sales) to rebound with 6.6% growth. This is not to say that e-commerce sales will lag. Despite the expected return of in-store shopping and browsing, e-commerce sales, based on the same survey, are expected to grow 7.5% YoY and 59.3% Yo2Y.
However, behind this upbeat spirit, uncertainties are still present. There are countries where mobility restrictions are still in place; others are slowly reopening, but every country is trying to speed up the vaccination to transition towards a little normalcy, at least. For retailers like yourself, it could be quite confusing as rules constantly change, but if there’s one thing you could hold on to this season, it’s that you need to prepare now for revenge shopping and to accommodate your customers’ changing shopping behavior.
So what are you going to do? How’s your inventory going? And what jewelry pieces should you load up on to match your customers’ rising confidence?
Here are 5 of the hottest holiday jewelry trends that captured our attention this year and will surely make your customers’ heads turn.
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5 Holiday Jewelry Trends to Highlight on Your Storefront
1. Statement jewelry
The opposite of plain and subtle, statement jewelry pieces allow the wearer to express oneself through their unique and bold designs.
After a year of being stuck at home, deprived of social gatherings and interaction, it’s no surprise that statement makers are getting a revenge revival if only to celebrate this little freedom and sense of normalcy without total disregard for health and safety precautions.
The four common statement pieces are statement earrings, statement necklaces, statement bracelets, and statement rings; however, you can express the statement aspect in four categories such as color, shape, quantity, and volume.
When going for color, your customers will look for bright and colorful pieces that they could easily wear in contrast with the color of their outfit. Contrast is key here as it makes the statement more intentional and pronounced.
Figurative and other unusual shapes are always a good conversation starter and a statement-maker. Geometric shapes, for example, are intriguing and can exude a different vibe. It can be edgy, futuristic, or retro. What’s amazing about bold, geometric pieces is the way it grabs attention without the need to be complex just like the pyramid pendant below, photographed with the GemLightbox and a smartphone.
Are your customers the type who would hesitate to wear bold pieces but still want a statement maker? Throw in your layered pieces!
Just because statement jewelry is often associated with bold and chunky pieces it doesn’t mean you cannot break the rule. Your customers can wear dainty pieces in a statement way through quantity. Deck dainty rings on the finger or layer multichain necklaces or bracelets and they’re already hard to miss.
Go big or go home, literally. When it comes to statement jewelry, customers would ideally look for large pieces that are visually appealing, especially when worn together with a flowy outfit. Wearing volume in a statement way means pieces that go beyond the norm in terms of size.
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2. Personalized pieces
Personalized pieces are another holiday jewelry trend this year; hence, stock up on initial necklaces and pendants, rings, earrings, and other custom name jewelry designs. This is not something new, but the pandemic, which kept people apart for long, has sparked a growing and renewed interest in custom name styles.
Since the holiday is a gift-giving season, prepare for customers who are seeking out a more thoughtful and personalized jewelry piece to feel connected again. Don’t limit yourself to custom names and initials though. Other personalized pieces you can offer can include an engraving service, handwriting jewelry pieces, friendship bracelets, and rings, just to name a few.
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3. Pearly pearls of wisdom
Pearls are in! (did they ever leave though?). Just look at Euphoria actress Barbie Ferreira in a custom pearl dress complemented with a pearl headpiece at the Met Gala—an ethereal vision.
Pearls never go out of style, but you’ll likely see more of this nature’s wonder this holiday. There are many reasons why pearls’ popularity never wanes. They are timeless, classic, and as Jackie Kennedy put it, always appropriate. When selling pearls to your customers, think of them as a gem for all generations. It’s not only for celebrities and royalty members. After all, pearls symbolize purity, serenity, and wisdom. They couldn’t monopolize that, could they?
If you’re unsure what kind of pearls to stock up on this year, go for the traditional rounded pearls as they go perfectly well with any winter holiday outfit.
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4. Chandelier earrings
Since “subtle” is not the word to describe this year’s holiday jewelry trend, don’t be surprised to see chandelier earrings rise to the top. Admit it, you can’t be any more “extra” than a pair of attention-grabbing chandelier earrings. Their long, intricate designs, which sway to the rhythm of one’s body are sure to steal glances at your customer’s party.
While we’re at it, check out tassel earrings, too, as customers would want to play around with textures and volumes after more than a year of toning it down.
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5. Floral fiesta
If you noticed a lot of floral fashion at the Met Gala, expect no less this winter holiday as floral jewelry becomes one of the hottest holiday jewelry trends this year—from Karlie Kloss’s pair of De Beers diamond flower earrings to Normani’s white and blue diamond flower ring, care of Lorraine Schwartz.
Floral jewelry cannot only soften one’s look, but it can also elevate an outfit to make your customers really stand out in a crowd, especially those who are not big with outfits as their whimsical patterns can easily make an interesting ensemble into a glamorous fashion statement. So go ahead, bring some spring vibe into your customers’ winter holiday escapade.
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What other jewelry trends have you spotted?
Overall, it’s safe to say that the holiday jewelry trends this year is all about being big and bold. Pack all the subtle pieces back in your inventory as customers are expected to go all out this season after a year of full-on fashion and jewelry hiatus.
Have you spotted other holiday jewelry trends to add to this list? Let us know in the comment section below!