How to Sell Handmade Jewelry on Amazon Handmade

Is Amazon Handmade the new Etsy?

Like the Etsy seller above, if you’re thinking of selling on both platforms or completely jumping off to the rival, we’ve made a rundown of steps to guide you on setting up your artisan profile. Selling handmade jewelry on Handmade at Amazon is quite a different experience from selling on Etsy as you would realize. This is because you need to fill out pages and pages of forms before you can kick off your online jewelry business.

So, whether you’re crossing backyards, wanting to dominate both platforms, or are a novice in jewelry online retail, read on and get ready to kick off your handmade jewelry business.

What is Amazon Handmade? 

Handmade at Amazon or Amazon Handmade is an artisan-only marketplace. It allows professional Amazon sellers to sell their unique and handcrafted goods to millions of customers across the world.

Unlike other online marketplaces, Handmade at Amazon is not yet oversaturated with handmade jewelry sellers and items. A quick search using the generic keyword “Jewelry” will yield about 50,000 results. Whereas with Etsy, this generic keyword will give you over 15 million search results.

With that said, Handmade at Amazon has a rigorous vetting process. This is to ensure that all product listings in this section are genuinely handmade and not mass-produced. If you’re an Etsy seller, you’ll know that Etsy’s inability to control mass-produced jewelry items is one of the actual handmade sellers’ complaints.

How to Sell Handmade Jewelry on Amazon Handmade: A Step-by-Step Guide

Step 1. How to Apply to Sell on Amazon Handmade?

• Complete and submit your application form 

As mentioned at the outset, Amazon Handmade has a strict vetting process. Unlike with Etsy where you can just register, log in, and start listing your items, Amazon Handmade requires you to complete and submit an application form.

Aside from basic information, be ready with 3 high-quality photos of the jewelry you make and intend to sell. Ensure that the photos are clear and crisp to avoid delays in approval.

• Wait for Amazon’s approval 

Amazon will check all your supplied information, so be as clear and accurate as possible. This is to ensure that your jewelry items are not mas mass-produced and that you meet the platform’s standards. If you’re curious about the status of your application, you can check the status here by entering your confirmation code and email address.

• Know the fee schedule 

Once you’re approved, you’ll receive a notification email welcoming you to the Handmade at Amazon team. The email should also explain how to set up your artisan account; however, be mindful of the fees involved, so you don’t get surprised come your billing period.

If you currently have an individual selling plan, you must upgrade to the professional selling plan for quality. Amazon has waived the professional account monthly fee of $39.99 until 31 December 2019, so this is your chance to take advantage of that opportunity. Aside from this, you’ll also pay a referral fee of 15% per handmade jewelry sold. Don’t forget that if you sell over 40 items in a month, you will have to begin paying the professional fee.

If you intend to sell other handmade items, check the applicable referral fees here.

Step 2. Set up your artisan profile

• Upload your photo 

Upload a photo of yourself or an image that represents your brand to build an instant connection with your shoppers. Don’t leave this empty as you’re the voice of your jewelry items. Let your shoppers know that there is a real person or people behind the brand.

• Complete your profile information

Supply your store name and make sure that it matches the Display Name you provided during the registration process. This name should be as unique as possible and try to be consistent by using or mirroring the name of your business website if you have any.

Next, tell your story. Humans love to read stories, so acquaint them well with your design and creative process. If you have an inspiring story that paved the way for your business, let them know. Make them feel that they know you and they will trust your brand.

• Upload a cover image (1200×350, no watermark)

Upload a cover image to let your shoppers into your world and make your profile aesthetically pleasing. This can be a photo of your work studio, a lifestyle shot of your jewelry items, or anything that relates to your brand. Be as creative as you can and maximize the allocated space for additional images.

• Link your social media accounts 

Are you on Facebook, Twitter, or Instagram? Let your shoppers know where else to find you. This will help you gain more followers and improve your online presence.

Once you’re satisfied with your artisan profile, click save and publish. Amazon will publish your profile anytime within 15 minutes. If you forgot any details about your store, don’t worry because you can come back at any time to update your information.

Step 3. List your jewelry items

• Add your jewelry product photos 

Go to Seller Central  — Inventory — and click ‘Add a product’ to begin uploading your jewelry product photos. Remember that there is no listing fee, so make sure to list all your products to meet your shoppers’ visual needs. Supply all the basic product information and once completed, you can come back and add up to 10 customization options if that’s something you offer.

When uploading product photos, you can add the main image and alternate images. Your main image should focus on your product; hence, it should not have any distracting props, watermarks, or text. Amazon requires you to use white or neutral backgrounds as any of these keep your shoppers’ attention to your product. Click here to find appropriate jewelry background ideas that would fit your needs.

On the other hand, you have more freedom when it comes to alternate images. These jewelry images should show the details of your jewelry, the scale, or the look of the finished product if it’s customized. Here are 7 essential product photo types you can use as your alternate images on your product page.

Finally, regardless of the background or types of product photos you use, ensure that it is of high quality as this will be your point to attract buyers. Poor product photos will not sell.

• Select the correct product category

Choosing a product category is one of the most critical aspects of listing your items. Take time to select the right category and subcategory to avoid losing your potential shoppers.

• Be as specific as possible when supplying your product information 

Losing your shoppers is the last thing you’d want, so make sure that you get all the information they need once Amazon’s search algorithm drives them to your page. First, your title should straightforwardly match your main product image, and make it short. Unlike other e-commerce platforms, you don’t have to worry about squeezing in keywords in the title section. You’ll have a specific space for this.

Second, use the product description section strategically. You can write here about your item’s key features including the measurement details. Next, enter your price and the production time you need to complete the order. Your production time, which includes the customization process, should cover the time you received the order and when it’s ready for shipping.

• Continue supplying additional product information 

As soon as you’re done adding your product photos and its basic information, continue supplying additional product information to make them feel more confident about buying from you. This information may include your materials and the creative process involved. Also, don’t forget to choose the correct product attributes from the drop-down menu as this will help you become more searchable on Amazon.

Another information that you should never forget is your keywords for without this it would be difficult to find your product on Amazon. Be specific and use search terms that you think your target shoppers will use when typing in the search box. However, this must not deviate from the type of jewelry you’re selling. Don’t use keywords that misrepresent your products.

• Hit publish

If you’re satisfied with all your supplied details, click save and publish to activate your listings. You can come back at any time should you wish to make any changes.

Congratulations, you’re now ready for your first sale!

Jewelry Photography: Your Product Image Guide for Selling Handmade Jewelry on Amazon Handmade

Don’t know how to start with your jewelry photography process? Aside from the pertinent Amazon product image requirements detailed here, check out some of the guidelines and suggestions below to ace your product photography when selling on Handmade at Amazon.

– Don’t photograph multiple jewelry pieces in one main image. Your shoppers might expect to get all those pieces when they place an order.

– Your images should be at least 500 (shortest side) x1000 (longest side) in pixels so that shoppers can zoom in without quality distortion.

– Take advantage of the alternate images to accentuate the elaborate handcrafted process it took to finish the piece. As such, don’t hesitate to use the different types of photos mentioned in the previous step. Further, you can use live models to humanize your products and to show scale.

If you’re unsure whether or not to use live models or mannequins, check out the best way to photograph jewelry here and decide for yourself. You can also watch the video below to find out how to photograph your jewelry pieces in one click using just your smartphone and the GemLightbox. Click here to read Amazon’s complete style guide.

So, what are you waiting for? Go to Handmade at Amazon and start your application now!

Need help with polishing your jewelry images? 

If you need assistance with jewelry photo retouching or any other post-production process, simply contact us here for a FREE consultation.