Back to blog

Hong Kong International Jewellery Show 2018

New call-to-action

Following the success of GemLightbox at the Hong Kong Jewellery & Gem Fair in September 2017, Picup Media returned back to Hong Kong in 2018 for the Hong Kong International Jewellery Show. The Hong Kong International Jewellery Show is an annual jewelry event held in March and is organised by the government body, Hong Kong Trade Development Council (HKTDC).

hong kong international jewellery show 2018

Although smaller than the Hong Kong Jewellery & Gem Fair in September, the Hong Kong International Show is not to be looked down upon. In the 2018 edition, there were a whopping 2,585 exhibitors covering categories such as fine jewelry, antique jewelry, watches and clocks, and jewelry tools and equipment, attracting 52,000 reported buyers.

The 2018 edition is the first edition which Picup Media exhibited, and coincidentally the first edition where the Hong Kong International Jewelry Show premiered their new zone, IT Solutions for Jewellery. The IT Solutions for Jewellery zone was created to “showcase the latest technology and solutions for inventory management, design, production, and e-commerce”.

jewelry photography hong kong show 2018
Taken at the HKTDC Hong Kong International Jewellery Show

Picup Media strongly felt that this zone was the perfect category for the products and services they provided and were extremely excited to be at the forefront of the jewelry technology and innovation. Exhibiting at the IT Solutions for Jewellery zone gave Picup Media the opportunity to learn more about the growings needs of the jeweler in a digital world, as well to provide a sneak peek of the revolutionary GemLightbox Turntable.

The GemLightbox Turntable was created in response to the growing needs of consumers for high-quality jewelry product videos on e-commerce and social media platforms. Still images weren’t simply enough – statistics show that 80% of all online traffic will be video by 2021. Continuing on from the key values of simplicity and accessibility, the GemLightbox Turntable allows anyone with a smartphone to capture perfect 360-degree jewelry videos in a tap of a button.

At the Hong Kong International Jewellery Show, very few jewelers had the rare opportunity to witness a prototype of the GemLightbox Turntable in action. For those who were lucky enough to witness it, were deeply amazed and provided valuable feedback to help bring the GemLightbox Turntable to where it is today. Picup Media is scheduled to return to the Hong Kong International Jewellery Show in 2019.

Picup Media Family

0 Comments

Leave a Reply

Download Jewelry photography ebook
AllIndustry News
How to Photograph Jewelry With Smartphones
If you're scouring the internet for some valuable tips on how to photograph jewelry with iPhone and other smar...
How to Sell Jewelry to Self-Purchasing Women
How to sell jewelry to self-purchasing women (SPW)?If you have observed the recent trends, you’ve probably...
Case Study: My Jewellery Shop
One year ago, buying group Showcase Jewellers demonstrated to its members the revolutionary GemLightbox. Unbek...