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Key Dates Every Jeweler Should Know for 2024

key dates every jeweler should know for 2020
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2023 proved customer resilience with the holiday season (November 1 – December 24) expected to increase +6.7% online sales and +2.9% in-store sales year-on-year. This trend reaffirms the strength of an omnichannel approach where sales growth is attributed to shoppers’ willingness to shop anytime, anywhere, covering different platforms. However, retailers have no chance to slack off as shoppers are getting more and more selective with where they are spending their dollars.

But this is more insightful than it seems. The positive attitude towards an omnichannel approach poses a challenge to many retailers, including jewelers, to meet shoppers where they are. Do you have what it takes to win your potential shoppers over?

In this post, we will give you a rundown of all the key dates jewelers like yourself should know for 2024. After all, nothing beats being prepared for sales opportunities when they come, and an effective holiday strategy is just the key to getting those sales in the bag.

Read on!

Holiday Marketing Calendar to Help Plan Your Jewelry Business

A holiday marketing calendar compiling the key dates every jeweler needs to know to help plan your jewelry campaigns.

Key Dates Every Jeweler Should Know for 2024

key dates jeweler


1 – New Year’s Day

15 – Martin Luther King Jr. Day (US)

The MLK Day inspires numerous annual sales. While it’s not as profusely advertised as before, retailers continue with its three-day-weekend sales that include jewelry items. Don’t even harbor doubts for a second as people will have more time off work to shop. You wouldn’t want to miss all those shoppers anticipating winter clearance sales.


2 – Groundhog Day

10 – Spring Festival / Chinese New Year (China)

Known as Lunar New Year in East Asian cultures, Chinese New Year in 2024 falls on February 10 and is the Year of the (Wood) Dragon. The public holiday for the Chinese New Year lasts for seven (7) days.

As a marketing tip, entice your shoppers by engaging them via social media platforms with a new jewelry item launch or limited-time offers.

key dates every jeweler should know for 2020

14 – Valentine’s Day

Love is still in the air, it seems if previous Valentine’s Day spending would be the key measure. For instance, in 2023, V-day shoppers were expected to spike Valentine’s Day spending to nearly $26 Billion, with 21% expected allocation for jewelry spending. This was higher than the $23.9 Billion spending in 2022, a clear indication that shoppers are spending more than ever. In fact, sales would start to pour in ahead of the actual celebration.

Don’t forget to update your promotional tactics. You can start a spellbinding YouTube Valentine’s Day campaign or come up with a unique but exciting social media project to capture all the lovers at heart.

15 – Singles Awareness Day

An unofficial holiday popular among single people. Understand the trends so you can effectively market jewelry pieces to younger consumers like Millennials and Gen Z.

19 – Presidents’ Day (US)


8 – International Women’s Day

Any day is a perfect day to celebrate women’s achievements and reinforce women empowerment but March 8 attracts a lot of attention as women and men gear for a global celebration.

For this day, you can highlight a special woman in your team or collaborate with women influencers. You can also host giveaways or build a jewelry campaign around self-purchasing women.

14 – White Day

Celebrated one month after Valentine’s Day, Japanese, Chinese, and South Koreans celebrate White Day when men reciprocate the gift-giving gestures from women a month before. Here, men are expected to give gifts to women that are double or triple the value of the gift they received on Valentine’s Day.

17 – St. Patrick’s Day

25 – Holi (India)

29 – Good Friday   

30 – Black Saturday

31 – Easter Sunday


1 – April Fool’s Day

4 – Qingming Festival (China)

15 – Patriot’s Day (US)

22 – Earth Day (US)

23 – St. George’s Day (UK)


key dates jeweler - graduation day

1 – Labor Day (UK, China)

4 – Star Wars Day

5 – Cinco de Mayo (US)

12 – Mother’s Day (US, Canada, & Australia)

27 – Spring Bank Holiday (UK)

27 – Memorial Day (US)


Jewelry (mostly engraved) and watches are often considered to be among the best graduation gifts although, cash remains to be the king. In 2023, graduation spending was expected to have reached $5.8 billion, with cash continuing its reign as the top gift survey respondents plan to give. But just because that’s the case, it doesn’t mean that jewelers can forego preparing for this holiday. In fact, you can help make this milestone memorable between the parents and the students by offering customization and other personalized services.


8 – King’s Official Birthday, National Best Friends Day

16 – Father’s Day (US & UK)

20 – Summer Solstice

1-30 – Pride Month


4 – Independence Day (US)

7 – World Chocolate Day

Mid- July – Amazone Prime Day

17 – World Emoji Day

30 – International Day of Friendship

Independent Retailer Month (UK)

Independent Retailer Month is an annual event that highlights the role of independent, local, and small retailers in their respective communities, the local economy, and the retail sector as a whole. If you’re an independent jeweler in the UK, watch out for this event and make the most out of it by promoting it on your social media pages or partnering with other local, independent jewelers to host sales or contests.  


10 – Qixi Festival (China)

19 – World Photography Day

26 – Summer Bank Holiday (UK)


2 – Labor Day (US)

8 – Grandparents’ Day

17 – Mid-Autumn Festival (China)


1-7 – Golden Week (China)

14 – Thanksgiving Day (Canada)

14- Columbus Day (US)

31 – Halloween

1-31 – Breast Cancer Awareness Month


5 – Bonfire Night (UK)

11 – Singles’ Day (China)

Take advantage of the unabashed retail therapy phenomenon when you prepare for this year’s Singles’ Day, one of the biggest (if not the biggest) 24-hour shopping events.

11 – Veterans Day

28 – Thanksgiving Day (US)

29 – Black Friday

30 – Small Business Saturday (US)


key dates every jeweler should know for 2020

2 – Cyber Monday

3 – #GivingTuesday

14 – Free Shipping Day (US)

22-30 – Hanukkah (Chanukah, Jewish Festival)

25 – Christmas Day

26 – Boxing Day (AU & UK)

31 – New Year’s Eve


Be sure to come up with a well-thought-out campaign. Remember, more than the jewelry, you’re selling them the emotion of love, so influence through emotions and drive those sales.

Are you ready for these special days in 2024?

Create a calendar that will drive your jewelry sales all year round. Forget about downtime, the year 2024 is yours if you seize it.

Happy selling!

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