At Picup Media, we understand the needs of jewelry designers very well. We understand that jewelry product and social media shots can be extremely expensive, and we’re tired of seeing many talented jewelry designers losing sales opportunities because of their poor presentation of their designs. In this post, we’ll go through whether or the GemLightbox jewelry photography lightbox may be the right solution of you, as a jewelry designer.
Have You Established Your Jewelry Brand?
The jewelry market is extremely saturated, with expectations of the US markets alone to grow up to $9.73 Billion by 2025. Therefore it’s important to distinguish yourself from all the competition by establishing your brand. Assuming you have your logo, styling and you have defined your target audience, the next step is to curate content that will resonate with them.
Jewelry photography is not the forte of many jewelry designers or jewelry retailer alike. And unfortunately, jewelry designers do not have the time and resources to spend on jewelry photographers or photography lessons and camera equipment.
Instead, you can use your smartphone and GemLightbox to capture all of your images and videos for your branded content. There is enough working space inside of GemLightbox to add any self-promotion materials such as business cards, wallpapers and so on. Simply print them out and position them inside of GemLightbox, alongside with your jewelry. Once captured from your smartphone, you can use quick editing tools such as the Instagram editor to repurpose the content into any format that you deem appropriate for your target audience. Below is a video demonstrating how simple it is to create social media content for branding.
Have You Established Your Jewelry Portfolio?
We ask this question quite a lot and we hear the same response. “I just didn’t have the time to take a photograph of the piece of jewelry before the customer came to pick it up”. Now as a jewelry designer, if you fail to properly photograph any pieces you design and create, you’re not only missing out on juicy content to be used to build your brand, you’re also forgoing the opportunity to build a portfolio to show potential future customers. With GemLightbox, there are no more excuses to say that there wasn’t enough time to take a photo. It literally takes a few seconds to capture the perfect images on a clean, white background for your future use. For portfolio shots, we recommend capturing the following shots for the jewelry pieces you create:
Below is a quick video demonstrating how simple and easy it can be to shoot a ring in 3 different angles within a very short span of time.
Not many jewelry designers have even thought about adding 360-degree jewelry product videos as part of their jewelry portfolio. This is not a conversation too early to have. 360-degree product videos are prevalent in other industries, especially in clothing and apparel. The benefit of adding a 360-degree jewelry product video is that you can influence the buying decision for online shoppers by 88%. It is now possible using the GemLightbox Turntable.
To create a perfect 360-degree white background video, simply install the GemLightbox Turntable into any existing GemLightbox by plugging the power using the supplied cord. Once plugged in, users can connect to the Turntable wirelessly via the GemLightbox Application. The GemLightbox Application can be downloaded for free from the App Store or from Google Play. After successfully connecting to the Turntable, users can then control the movement, speed, brightness, and focus for capturing any videos and images. A simple tap on the record button then records a perfect 360-degree jewelry video on a white background. The video is stored safely on the GemLightbox Application gallery, where it can be exported and shared directly to any cloud storage solution or social media and messaging platforms. Below is a quick video demonstration of the GemLightbox Turntable in action.
In this link here, we demonstrate how you can create a whole portfolio of 360-degree jewelry product videos with video interactivity. This function will be available to all GemLightbox customers in the future.
Any additional real estate in your working space or showroom is a luxury. Don’t waste any space with clunky photography studio setups that are unappealing to the eye. The GemLightbox has an aesthetic, pearl finish so that you can it set up in any workshop or even showroom in front of customers.
If you have any questions about how the GemLightbox can help your business as a jewelry designer, please feel free to get in touch here.