Jewelry Retouching 101: Four Photoshop Hacks to Impress Your Consumers with Appealing Product Images
Jewelry retouching is your ticket to the heart of your highly visual consumers. However, if you are still undecided about whether to hire a professional photo editor or not, I have a solution for you!
Not too many sellers may immediately realize this but there is a direct correlation between your product photography and your number of sales. In an online business, a product image serves as the deal-breaker. People don’t buy from sellers who showcase poor product images because it translates the lack of credibility and poor product quality even though in reality, you know you are selling the highest quality item. The key is to reflect that quality and efficiency into your images.
With e-commerce, you only have the chance to appeal to your potential customers by satisfying their sense of sight. Show them unattractive product images and they will damage your sales until your brand image is no longer recognizable in the market. Of course, there is a way to turn this situation around. In fact, you don’t even have to be a professional photographer to make eye-catching product photos; you just have to be willing to widen your rudimentary knowledge of Photoshop.
Yes, you’ve read it right. Photoshop!
These photo editing tools are guaranteed to improve your customers’ visual experience.
1. Use shake reduction
So you underestimated the benefits of handheld camera stabilizers and the power of natural lighting; you’re now stuck with your blurry product images that surely wouldn’t sell.
Don’t fret! Almost anything can be remedied through basic jewelry retouching processes. Images taken in low light and using handheld cameras can be polished. Just go to Filter menu, apply shake reduction and let it automatically analyze the mess that you did while correcting it. A progress bar will appear during this process while a preview is also available to show the corrected image.
2. Allow flexible retouching with layers
Layers are a revolutionary way to edit your images as it allows you to clone, apply filters and produce multiple versions without having to damage the original version of the photo.
Additionally, you can also apply adjustments to certain areas of the image only, which gives enough flexibility when retouching. If you are the type who changes her mind often and are always indecisive about the look that you want to achieve for your item, this will be the best tool for you.
3. Use unsharp mask
Add a professional touch to your product images by properly navigating through the sliders in the unsharp mask pop up. This tool is useful for images that have fuzzy edges. The sharpening quality can be controlled by adjusting the three layers which are ‘Amount’, ‘Radius’, and ‘Threshold’.
Click here for a more detailed jewelry photography tutorial and photo retouching guide using Photoshop.