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There are many ways to revolutionize the customer experience but nothing comes more attuned than the jewelry virtual try-on. Previously under-reached, the virtual-try on technologies have taken the wearable accessories category by storm when the pandemic hit.
AR technology is nothing new. It’s been prominent in other industries for the last ten years but remained sparse in the jewelry industry until recently. So how does a jewelry virtual try-on work?
In this article, I’ll explain how you can use it to revolutionize the customer experience and ultimately, boost your sales.
Before that, let’s get some basics down.
Jewelry Virtual Try-On and The Challenges of Building One
Virtual try-ons are AR-powered apps or tools that enable customers to try on your products virtually. Unlike virtual reality, AR uses real-world settings to help interested users contextually visualize the product on them before purchasing it.
However, there are some financial and technical challenges in building one. Among these are performance optimization, 3D modeling, privacy concerns, and software licenses, just to name a few. Despite this, it pays off. A jewelry virtual try-on tool offers numerous benefits to both the customer and the retailer. The latter enhances the customer journey by engaging and transforming customers’ brand experience, which then simplifies the former’s purchasing decision-making process.
How Does a Jewelry Virtual Try-On Tool Work?
The devil is in the details.
To build a realistic jewelry virtual try-on, you must first polish the fine-grained problems. Doing so would ensure an excellent virtual try-on experience for your customers.
Scaling and adjusting orientation
Proper scaling and adjusting orientation are critical to users’ experience. Good stabilization is necessary to ensure that the model does not float around the scale space and that the item, when tried, would actually provide users a good, though, approximate representation of it.
For example, I have spent hours trying different virtual try-ons and found that for so many of them, the experience was far from satisfactory as the items are often disproportionally positioned and sized. With problems like this originating from the deep learning model or computer vision algorithms and with no means to control the orientation and the scaling, I could say that my interaction with the item did not lead to sales.
Jewelers can easily adjust and scale items in the Jewelry Hub to ensure that it matches the users’ body parts (fingers, ears, neck, arm) even before the try-on begins. Once scaled and adjusted, the algorithm detects feature points in different scale spaces ensuring that it fits and matches the users’ fingers for their chosen rings.
Flexible product-model views
Unlike watches, necklaces, and earrings, rings provide you with more opportunities to allow customers to interact with your product by simply adding a feature that lets them try it on different fingers.
A good jewelry virtual try-on tool must enable jewelry shoppers to select items from your jewelry shops, try on different metals freely, and see the outcomes on the screen to assist their evaluation of jewelry. This addresses the fit, suit, and match dilemma that they usually encounter when shopping online.
Still, the experience diminishes when the tool lacks in performance. For instance, uploading a picture of your hand and simply dragging the item to the finger you choose does not provide adequate visualization data that could satisfy your customers’ utilitarian and hedonic needs. It’s similar to photoshopping and does not really gratify in terms of realistic product visualization.
The option to try on products on different fingers is implementable in the Jewelry Hub without inconvenience to the user. Users don’t need to drag or pinch to align the item. Simply use the finger for the try-on and turn on the camera to see the outcome on the screen.
Shareable try-on outcomes
The ability to capture the try-on outcomes is one of the factors that make a jewelry virtual try-on tool an effective sales-boosting addition to your marketing arsenal. Users like it when they can seek their friends’ opinions by sharing how an item looks on them, albeit visually. Considering this aspect, a jewelry virtual try-on tool carries a social value that reflects the behavior of younger consumers, particularly the millennials and Gen Z.
76% of polled consumers are more likely to trust content shared by their peers than by brands. – Adweek
92% of polled consumers trust peer recommendations. – Search Engine Watch
Set up and ease of use
According to a study, users assess the utilitarian value of a virtual try-on tool based on its usefulness and ease of use. This finding suggests that the users’ purchase decision intention correlates highly with their usage experience.
Additionally, the perceived usefulness and enjoyment affect your customers’ attitude towards the virtual try-on tool while the ease of use affects the perceived usefulness and enjoyment. Hence, when integrating a jewelry virtual try-on tool into your website, ask this: is it easy to use? When you get this right, you increase your customers’ purchase intention because interactive technologies trample passive product presentation effortlessly.
Allow users to try on your jewelry items by simply turning on their camera. A try-on tool that asks users to adjust, pinch to resize, and drag and drop just to get the placement right causes a lot of friction. Simple navigation like this is achievable in the Jewelry Hub. It’s straightforward for both the jewelers and the end-users.
How does it work?
If you’re a customer, you simply click the “try me on” button on the jeweler’s product page, turn on your camera, and you’re good to go. If you’re a jeweler, you get more than just a jewelry virtual try-on tool. The Hub allows you to create a public or private shareable try-on link that you can send to customers for an exclusive shopping experience. Recipients of the link will just click the link you sent to try the item on. See and try it live on the Just Gold Jewellery website or click here for an instant augmented reality experience.
Given the new normal, the jewelry virtual try-on tool has become a hygiene factor. But it offers a lot of benefits for jewelry retailers; thereby, making it the next step in retail evolution. The increasing demands are not lying. If 71% of consumers would shop more often if brands used AR, what’s holding you back?