Picup Media and UBM 2019 Partnership
Published on: December 17, 2018
Last updated: October 27, 2020
“We are delighted to have Picup Media as our Official Product Photo Partner for the 2019 editions of Asia’s Fashion Jewellery & Accessories Fairs – March & September, and the June and September Hong Kong Jewellery & Gem Fairs” – Celine Lau, Director for Jewellery Fairs at UBM Asia.
The partnership follows the success of Picup Media as the official jewelry photography partner at the September Hong Kong Jewellery & Gem Fair. At the September show, exhibitors had the opportunity to book a free jewelry and gemstone photography session in advance with Picup Media. The free photography session included multiple jewelry product image shots on a white background and professionally retouching, plus a 360-degree jewelry product video. The images and videos were then made immediately available to exhibitors, with several images featured in the JewelleryNet e-letter and platform, and the Hong Kong Jewellery & Gem Fair social media channels.
Highlights from the September show can be seen in the below video.
UBM and Picup Media agree that the photography partnership achieves the following:
The biggest challenge for jewelers is that they have no ready means of content creation. Quite often, they would hire a professional photographer photograph their inventory or hire graphic designer to create renders which they can use for promotional activities. Both provides varying degrees of results however both processes are costly and time-consuming. From the exhibitor’s perspective, on-demand jewelry photography solves this issue by capturing web-ready images and videos at their booth instantaneously. From the show organiser’s perspective, they no longer need to follow up with exhibitors for content to publish on their email list, daily magazine or social media channels. Instead, they will have access to a huge variety of studio-quality images that are consistent 100% of the time and can be used for any purpose.
Increase Sales Conversion
It’s no secret that great product photography increases the sales conversion rates. In fact, customers are 144% highly likely to purchase a product after watching a video than other forms of content. With the GemLightbox Turntable and application, anyone with a smartphone can start creating perfect 360-degree product videos. This promotes positive buying behaviour during and after the jewelry show.
Create A Unique Show Experience
On-demand jewelry photography is a unique experience which has never been offered by any other show.
“Our goal is to deliver additional value to our exhibitors by giving them the option of showcasing their products through quality images and videos.” – Celine Lau
On-site jewelry photography also gives an opportunity for Picup Media and UBM to interact with exhibitors, build a connection and better under the jewelry market. A better understanding allows for Picup Media to build innovative solutions for an industry which has finally started to grasp the digital era. This is in line with Picup Media’s vision to create a digital jewelry world.