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In 2017, the number of social media users globally increased by over 480 million, bringing it to nearly 2.8 billion from over 2.3 billion in 2016. This rapid development is a shred of evidence of the momentous digital connectivity in almost all parts of the world – a digital shift that is quickly altering the lives of the people and the way they do things. These statistics, without a doubt, have established the truth that the internet has become a fundamental part of our everyday life and posed implications that will excite no less than businesses and their business owners. Take a look at the statistics overview below.
Our favorite social media apps are constantly evolving, but it continues to deliver lucrative results in sales, branding, customer reach, and leads. However, these results are achievable only for those brands that meet the customers’ changing demands. Noticeably, the statistics highlight a prominent trend in visual content, particularly in relevant and high-quality product images. We have long established the challenge of online shopping. The lack of touch demands business owners like yourself to be innovative in your visual display, but an equal call for creativity could also be heard the moment you reach out to your customers on social media. With only 4 to 8 seconds to entice them to pay attention to the jewelry photos in the news feed, the pressure is even higher. Hence, in this post, we’re going to make sure your jewelry images are social media ready no matter the platforms. Read through!
5 Compelling Jewelry Photography Tips for Social Media
#1. Practice the Rule of Thirds
The Rule of Thirds is one of the basic principles of photography where you frame your shots by horizontally and vertically breaking down your jewelry image into thirds, giving you a total of nine parts. Position the points of focus along any of its intersection points as it helps the viewers interact with and focus on the subject more naturally.
You can follow this step by looking at the LCD of your camera (or on the screen of your smartphone) and creating a grid in your mind before pressing the button. This composition is guaranteed to produce well-balanced and engaging jewelry product photos.
#2. Explore a variety of angles
Challenge your creative perspective by exploring a variety of camera angles. Playing with different camera angles is relatively easy. All you have to do is to position your camera lower or higher than the jewelry to change the style of the photo.
You can experiment on any angles you think may be appropriate for your subject – from a high angle to a bug’s eye view. Aside from changing the orientation, you can also change your position in relation to your subject. This will make your subject more interesting as the added creative elements can also alter the background. It won’t hurt to introduce new perspectives to your customers, so don’t be afraid to try different points of view when photographing your jewelry. Remember that photos are also another way to tell stories. When you present your stories to them using the same angles every single day, they may get so used to it that they’d no longer pay attention. Always have fresh eyes for beauty by reinvigorating your stale jewelry product images.
#3. Background and context are key elements you shouldn’t miss
Your choice of background can make or break your brand. Excessive creativity may drown out the subject while the right environment can inject a little bit of personality. Alternatively, you can also use it to reinforce branding statements. Know the purpose of the photo and the message you want to communicate so you can pay attention to the overall environment. Ensuring that all the elements in the photo interact with the subject consistently is the key to avoiding the wrong backgrounds.
If you’re tired of white background photography commonly used in different e-commerce platforms, this is the time for you to be more creative and playful. You can use a patterned, printed, textured, colored, indoor, or outdoor background as long as you don’t overdo it to the point that the subject disappears in the background already.
Further, add more life to your jewelry products by taking in-context photos. This will make your jewelry more desirable to your customers as it helps them visualize how the product would look on them and how it would make them feel if it were their own. In-context photos are so powerful as it can alter the meaning you wanted your photos to convey. It’s necessary that you’re critical of the background, and that you only use backgrounds that add value to your subject. This way, the photos will help the viewers enjoy your subject and establish a meaningful connection with it.
#4. Think out of the box before you crop
“The world just does not fit conveniently into the format of a 35mm camera.” – W. Eugene Smith
There are a few reasons why you crop. You may think that you need to crop your photos to bring out a good composition or to remove distractions. But have you ever tried cropping for creative reasons?
A lot of people may have neglected the beauty that may come out from simply thinking out of the box. For instance, cropping creatively can make your photos impactful, inspiring, and more lively. It’s a pretty straightforward process that can add an interesting approach to your subject. Never hesitate to do radical cropping if you think it will improve the look of your jewelry image. It’s always nice to look at the same subject differently.
#5. Promote, promote, promote
As you know, jewelry photography is time-consuming. Don’t waste the time you spent on the set-up, photoshoot, and post-production process. It’s been said that customers normally have to see a product image approximately five times before they visit your product page. Embrace every opportunity to spread your jewelry product images across relevant social media platforms to drive traffic to your page.
Do you know other jewelry photography tips for social media platforms? Feel free to share in the comment section below!