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Jewelers, are you ready for strong jewelry sales this Valentine’s season? The National Retail Federation predicts glittering Valentine’s sales with an already 3% increase in the amount that shoppers planned to spend for their special someone this holiday. Jewelry tops the list of popular gifts for the season with predicted sales of $4.7 billion. Do you have the inventory to take advantage of the season’s romantic vibe? As you know, engagement season falls between Thanksgiving and Valentine’s Day. In fact, 50% of marriage proposals take place on Valentine’s Day. So, if your sales are stale and sluggish, here are five major engagement ring trends to fire you up. These rings are predicted to make your customers swoon. Make sure your stocks meet the demands.
5 Engagement Ring Trends That Will Make Your Customers Swoon This Valentine’s Day
#1. The Three-Stone Engagement Ring, Thanks to Prince Harry and Meghan Markle
The thee-stone engagement rings have been around for as long as you can remember, and the announcement of Prince Harry and Meghan Markle’s engagement in November has made its popularity soared even more. Markle’s engagement ring features a big center diamond with two small side diamonds said to be a family heirloom from the late Princess Diana. The three-stone engagement rings are a perfect option for customers who are looking for more flexibility when it comes to designs. It offers them a myriad of possibilities in terms of diamond colours, shapes, and combination. It also doesn’t fade with time. Unlike other styles that become passe, this classic option is guaranteed to stand the test of time. It’s timeless, and its beauty remains forever.
#2. Oval Diamond
If your customer is looking for a larger diamond, an oval diamond is a fantastic suggestion. Aside from making a woman’s finger look slender, it also appears larger than round diamonds despite having the same weight because of its large surface area. For instance, a 1-carat oval diamond has a surface area that’s 10% larger than round diamonds of the same carat. Oval diamonds are closed to round diamonds in terms of brilliance. If your customer is after the same brilliance at a lesser price, oval diamonds will make the cut.
#3. The Colour du Jour: Rose Gold Metals
Why stick with conventions when you can opt for a unique option – one that exudes a staying power, romance, and feminine vibe. Rose gold is not only known to be a meaningful representation of love; it spells warmth and is flattering on most skin tones. The popularity of rose gold has continued this year as it graces many new jewelry collections. If you have not yet included it in your inventory, now’s a perfect time.
#4. Yellow Diamonds and Bright-Colored Stones
People are becoming bolder and braver this year as they began to embrace daring and brighter hues – colors that aren’t popularly associated with engagement rings. Colorless diamonds often receive the highest grades from gem laboratories; hence, it’s not too common to see women wearing anything other than the traditional white diamond engagement ring. Nowadays, bright-colored stones are beginning to gain traction and those who choose to take this bolder option commonly associate it with deeper sentimental value and meaning. For instance, yellow stands for selflessness, happiness, and joy. In this day and age when people are leaning more towards experience, story, and personalization, marketing colored stones while highlighting its added value is a significant advantage that has, perhaps, helped in increasing public’s preference for it.
#5. Ring Stacks
Definitely one of the most fashion-forward and trendy engagement ring styles served this season. Stacked rings are sure to delight every stylish bride this year. It’s usually composed of one engagement ring and wedding bands, which when worn together makes up a stunning statement. Your customers can also mix and match the bands; thereby, making it fresh and always in style. And there you have it! Make sure to keep yourself abreast of the latest engagement ring trends, so you’d know how to approach your customers when they appear and sound confused and needing insights from the experts – YOU. What are your best-selling engagement ring styles this year? Feel free to share in the comment section below. Watch the video below to see how we photographed stacked rings in just one click using the smartphone and the GemLightbox.
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