The GemLightbox Journey

GemLightbox makes your jewelry photography stress-free

Designed, built, and perfected to be timeless and effortless, GemLightbox is founded by the same team behind the successful PicUp Media – a leading jewellery retouching company that serves over 2000 jewellers worldwide. PicUp Media has an extensive experience in processing hundreds of jewellery images a day which enabled our team to acquire a far more deeper understanding of jewellery photography. Through this, we quickly learned about the lack of consistency in jewellery photographs we are receiving and the absence of image quality benchmark.

Our Journey

“How can I improve my jewellery photos?”

Having been asked the same question several times, our team immediately realised what our clients need. Each of them desires high quality photos that will showcase their true brand identity to their clients, however, the lack of consistency may have been derived from one main problem: jewellery photography is undoubtedly time consuming. Our clients just neither don’t have the luxury of time to rummage for the right techniques through learning photography lessons nor the flexibility to tinker with their cameras for hours. .

Recognising this development of pattern from our numerous clients, our team has learned to listen to their woes. It didn’t take long before we decided to invest in creating the perfect jewellery lightbox that is specifically made for jewellers by jewellers. Our creation has majorly considered the challenges we have previously identified, such as time constraint, while we incorporate the power of simplicity and convenience. The solution, which highlights one of its best features, is a no-setup and no-training required photography tool that lets jewellers snap and go!

Our Challenge

Will technology or the lack of digital development kill the jewellery industry?

Having known the root cause of the problem, and with our co-founders being former e-commerce business leaders, it didn’t take long before our professional cameras began working. Brand associates and other industry-related companies have tapped us for expert advices on mastering jewellery photography. The process of generous sharing of knowledge led to our belief that we have filled the gap in innovation.

Since then, our team has been hand picked to create innovative products and services to the jewelry trade. Equipped with our knowledge and experience in perfecting photography setups whilst trying to keep costs and budget properly managed, the team invested in professional cameras, lighting kits, different lighting technologies, different reflector materials, and grades of plastic and lighting systems. Despite our efforts and the existence of advanced photography tools, none of the approaches we applied could produce the desired results. We thought we solved and perfected it…or didn’t we?

Apparently, producing jewellery images that could do “sales talk” while providing satisfactory visual experience remained a mystery.

Others may underestimate the power of high quality jewellery images but its importance in trade cannot be ignored, especially in this day and age when the only antidote for narrowing attention span seems to be the presence of engaging and emotive product visual imagery, otherwise it could lead to narrowing sales.

Determined to unlock the jewellery photography mystery, our team learned to analyse the situation from the mixed perspectives of a potential customer and of a jeweller. Buyers want beautiful jewellery imagery that will make them want to buy the piece the moment they see it. Jewellery images should spark buyers’ emotions for emotions are always involved when buying a jewellery, however, it is almost impossible to capture these emotions through images without the perfect setup. Hence, our team invested time and efforts into the perfect lightbox setup that could produce consistent studio quality results every time.

Overwhelmed by the growing power of visual engagement, our team has finally discovered the right approach that will change the way jewellers do business. It was during this process that GemLightbox was formed and created.

The Solution, GemLightbox

“Perfection is Achieved Not When There Is Nothing More to Add, But When There Is Nothing Left to Take Away”
Antoine de Saint

GemLightbox is a revolutionary product. We have condensed decades of jewellery photography knowledge all into one box.
There is no need for training, fancy green, yellow, blue lights that flash.
The setup has been perfected for jewellery products.
We have taken away all the useless time consuming training videos, different light temperatures, reflectors, materials, cameras and lens so you can focus on what you do best.

Our simple 3 step process creates studio quality jewellery images:

1. Plug in power
2. Place smartphone on stand
3. Snap for perfection

The science is partially dependant upon the camera you are using but more importantly how your jewellery lighting system is setup.

GemLightbox eliminates all unwanted reflections and places beautiful reflections on metals to ensure your items are in focus and realistic.
Shooting jewellery is like shooting an image of a mirror, no matter what you do the piece will reflect it surroundings. GemLightbox has created the ideal environment for the piece to be taken.