The Jeweler’s Blog

Jewelry and photography-focused content to empower your business.

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How to Create 360 Jewelry Videos on Amazon
In continuation of our last how-to guide on How to Sell Fine Jewelry on Amazon,...
How To Create 360-Degree Gemstone Videos
Following up on our gemstone photography series, in this guide we’ll teach you h...
How to Capture Rings for Social Media
The statistics are that 70% of brides-to-be used social media to find weddi...
Haniken Jewelers Captures 360 Jewelry Videos With GemLightbox
360 Jewelry Videos in 15 seconds, is that even possible?! If you answered NO...
How to Build Trust on Your Online Jewelry Store
Building trust is the first thing required when establishing any form of relatio...
How to be an Attention-Hacker through Jewelry Videos (Part 1)
You’ve probably heard it more than once before. If content is king, VIDEO is the...
How to Automate Sales on Your Online Jewelry Store
In this blog post, we’ll give you several tips to automate sales on your online...
How to Add Jewelry Videos to Etsy Listing
Jewelry videos or no jewelry videos? That is the question.  If you have...
How Much is Photography Costing Your Jewelry Business?
It’s no secret that jewelry photography can be extremely resource-draining for y...
Holiday Marketing Calendar to Help Your Jewelry Business This 2020
In retail, every day should be a sales day because shoppers have needs to meet d...
From Blah to Ta-da! How to Leave a Lasting Impression on Jewelry Buyers
Impressions, we are told, are critical not only in jewelry retail but in the ret...
Five Ways Poor Jewelry Photography Can Hurt Your Business
Have you been struggling to make sales lately despite your unique and well-resea...
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