The Jeweler’s Blog

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How to Sell Jewelry for Father’s Day
Father's Day, the day when neckties, belts, socks, and tools sell the most. Ah,...
What is Alexandrite, the Birthstone for June?
What is alexandrite and what makes it so unique? One of nature's fascinating...
How to Sell the Best Graduation Jewelry Gifts?
Ah, it's that time of year again; a little different but a milestone, nonetheles...
Turquoise: The National Gem of Tibet
Turquoise is one of the oldest gemstones in the world. It has long been associat...
Tanzanite, The Birthstone for December
Unlike other ancient gemstones that have long been part of history, tanzanite is...
How to Protect Your Jewelry Store from Theft
How do you protect your jewelry store from theft? And if you're a small jewelry...
5 Mother’s Day Jewelry Marketing Ideas to Increase Sales
How ready are you for this year's Mother's Day celebration? This year might be m...
Think Pink: An Inside Look at Pink Diamonds
What makes pink diamonds pink? Are pink diamonds rare? Let's take an inside look...
How to Communicate Store Changes to Jewelry Shoppers
Are you planning to reopen your jewelry store soon, but unsure how to communicat...
Jewelry Shopping Trends Brought About by Covid-19
How did COVID-19 change consumer mindsets in jewelry and jewelry shopping? Let's...
5 Ways to Combine Physical and Online Jewelry Shopping
In-store jewelry shopping is not dead; outdated in-store shopping is! If the...
How to Photograph an African Ruby with the GemLightbox Macro
Welcome to another GemLightbox demonstration! In this post, you'll learn how to...
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