The Jeweler’s Blog

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Case Study: Low Cost Leader
Faced with immense uncertainty and the global retail sales crash brought about b...
Case Study: Chow Tai Fook
How a century-old jewelry brand recognized the need to succeed in an omnichannel...
Protected: How to Take Professional Quality Jewelry Photos and Videos Yourself
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How to Photograph a Diamond Ring
Hello jewelers, welcome to another jewelry photography guide! In this post, we w...
Protected: How to Use Images and Videos to Sell More Jewelry
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How to Start a Jewelry Business
Do you want to start selling jewelry online or in-store? Whichever selling path...
Smartphone vs DSLR Using the GemLightbox
Smartphone vs. DSLR ⁠— is the best smartphone enough to solve your common jewelr...
How to Sell Jewelry in the New Normal
If you were struggling before COVID-19, you will struggle more post-crisis, that...
How to Photograph Semi-Precious Stones with GemLightbox
In this final installment of our Gemstones Photography series, we bring you ever...
How to Shoot Jewelry Photos and 360 Videos with GemLightbox
Mother’s Day this year is going to be unlike any other Mother’s Day everyone eve...
How to Photograph Diamonds
What makes a diamond precious? Is it really the hardest natural material on Eart...
How to Photograph Sapphires
In continuation of our Gemstone Photography series, let’s now unravel the charac...
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