How to write an effective jewelry product description

How to Write a Jewelry Product Description

New call-to-action

Writing a jewelry product description should not be neglected by online jewelry retailers. It’s as essential as any other business activities in jewelry selling; however, it is also one of the most commonly overlooked. In this post, Picup Media will provide you with the most effective jewelry product description writing techniques to pique your customers’ interest.

When it comes to convenient shopping, online selling responds to the demands of the customers in the most appropriate way. It provides extreme comfort while shoppers get to relish the diversity of products available on the internet. Nowadays, there is nothing that you cannot find online. Even exquisite jewelry retailers have found a profitable advantage in the power of digital technology. Consumers have picked up this answered-prayer convenience so quickly that online shopping becomes a revolutionized trend.

With e-commerce reshaping the shopping behaviors of most consumers, competition rises. How many jewelry stores can you find online these days? There are thousands or perhaps millions of them. These numbers keep increasing as more and more people leave traditional jewelers and traipse their way along with the growing trend of online shopping. It has posed a more significant challenge to online jewelers. How do you convert viewers into buyers by merely looking at your jewelry images? These tips should double your revenue.

READ MOREJewelry E-Commerce: Your Ultimate Guide to Selling Jewelry Online

5 Trouble-Free Tips for Writing a Jewelry Product Description

1. In writing a jewelry product description, make your buyers fall in love with connotative adjectives

writing a jewelry product description

More often than not, online jewelry retailers tend to underestimate the power of words. However, in reality, it’s one of the rare gems you have in maximizing profitability. Jewelry is one of the products that demand connotative adjectives or those descriptive languages that elicit emotions from potential buyers. When online jewelry retailers post their jewelry images, they should aim not only for accurate descriptions but more importantly; they should also use descriptive words for jewelry – the ones that would make buyers click the ‘Buy Now’ button.

Begin replacing the word beautiful with adjectives such as luxurious, vintage-inspired, shimmering, whimsical, fashion-forward, eye-catching, or expensive-looking. These offer vivid descriptions that tickle the emotions of people. Choose the right adjective depending on the type of jewelry you’re selling.

2. Win buyers by creating attention-grabbing jewelry image titles

writing a jewelry product description
Initial pendant from Sirocca

Like news headlines, jewelry image titles hold the first step in scoring a possible sale. Always think of eye-catching phrases that will invite buyers to the site. Do not forget that SEO can do wonders, as well. Incorporate the most commonly searched keywords into the title so, it will be easy for users to find the item. Not only will it most likely increase the revenue, but it will also shoot up the page ranking of the website.

3. Create a jewelry product description that satisfies the buyers’ emotional and material needs

writing a jewelry product description

It may sound cliché, but smart shoppers are always after the benefits they could get from buying a specific item. With this, it is crucial that online jewelry retailers integrate both emotional and material benefits that would transform potential purchases into sure sales. This is one of the characteristics of an effective jewelry image description.

Satisfying emotional and material needs can be attained through the following phrases: “Be mesmerizing”, “feel attractive”, “exude sexiness”, “be a trendsetter”, “look radiant” or “a perfect gift item for loved ones”, and “take advantage of discounts”, among many others.

4. Know your jewelry

Designing a convenient jewelry website experience
Oval cut emerald and diamond ring captured using the GemLightbox and iPhone 7 Plus, No post editing or retouching

Because shoppers cannot physically check the item, online jewelry retailers should be as detailed as possible when writing jewelry descriptions. What materials are they made of? What stones or beads did you use? Did you use a toggle clasp or a lobster claw? Are they scratch-resistant or rust-resistant? Give the size in millimeters and do not forget to answer all these questions. These answers will help buyers in their decision-making while guarding you against after-sale complaints like purchasing an item not as described.

5. Persuade potential buyers the same way you convince your friend

writing a jewelry product description

Writing a persuasive jewelry product description means easily engaging your viewers by talking to them the way you talk to your friend. Address them directly and inject a tone of warmth and friendliness, which will help establish likability and mutual trust. This means that knowing your target market matters as it will allow you to deliver a persuasive pitch.


Shopping for jewelry online could be a very confusing experience for customers for two reasons. First, because the chance to feel and touch the item on sale before buying it is not possible, and second, the options are almost limitless. This is where writing a good and effective jewelry product description comes in. It is the only trick that most online jewelry retailers should learn to outsmart competitors. It’s easy, so keep your creative juice flowing!

READ MOREJewelry Photography: A Comprehensive Guide for Jewelry Retailers

Are you looking for more ways to improve the visual presentation of your jewelry images? Click here and discover more!

Picup Media Family


Leave a Reply

Top Jewelry Photography Tips to Kick Off Your Online Business
If you scour the internet for jewelry photography tips, it will astound you with over 8 million results. How d...
DIY Jewelry Photography Using the GemLightbox and a Smartphone
The Importance of Jewelry Photography in eCommerceAccording to the 2017 Global Online Consumer Report, re...